AI Policy for Orson Corporate Limited
 

Effective Date: 1st April 2025
 

At Orson Corporate Limited, Artificial Intelligence (AI) is an integral part of our standard operating model. We employ AI technologies, including third-party AI applications and AI-driven services provided by our suppliers, responsibly and ethically to enhance our services, improve efficiency, and deliver better user outcomes. This policy outlines how AI is embedded into our operations, the data we collect, and the measures we take to protect your privacy and rights in compliance with the laws of England and Wales.
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Use of AI Technologies
We employ AI technologies to:
- Enhance our services: AI helps us deliver more personalised, accurate, and efficient services to our users.
- Expand data research: AI enables us to increase the volume of data points and analyse universal data to uncover insights and trends.
- Improve efficiency: AI automates repetitive tasks, streamlines processes, and reduces operational timeframes.
- Improve data quality: AI analyses and processes data to identify patterns, correct errors, and ensure data accuracy.
- Support decision-making: AI provides insights and recommendations to assist our teams in making informed decisions.
 

We employ both proprietary AI systems and third-party AI applications, as well as AI-driven services provided by our suppliers, to achieve these goals. While we strive to stay up-to-date with advancements in AI technology, the rapid pace of innovation means it is not always possible to monitor every change in real-time. However, we remain committed to ensuring that all AI systems employed by us or our suppliers operate in alignment with our ethical principles and legal obligations under the laws of England and Wales.

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1. Data Collection and Usage
- Data Sources: We collect data from user interactions, such as browsing behaviour,  preferences, and feedback, to train and improve our AI models. We also use publicly available and third-party data to expand the reach of our research.
- Anonymisation: Where possible, we anonymise or aggregate data to protect user privacy.
- Consent: We obtain explicit consent from users before collecting or using personal data for AI purposes, in compliance with the UK GDPR and the Data Protection Act 2018.
- Third-Party Data and Apps: If we use third-party data or AI tools, we ensure they comply with our privacy and ethical standards and applicable laws. We carefully vet third-party AI applications and supplier-provided AI services to ensure they meet our security, privacy, and ethical requirements.

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2. Transparency and Explainability
- We strive to make our AI systems transparent and explainable. Users will be informed when they are interacting with an AI system (e.g., chatbots or recommendation engines), including those powered by third-party applications or supplier-provided services.
- We provide clear explanations of how AI-driven decisions are made, where feasible, even when third-party tools or supplier-provided AI services are involved.

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3. Fairness and Bias Mitigation
- We are committed to ensuring our AI systems are fair and unbiased. We regularly audit our AI models, including third-party applications and supplier-provided services, to identify and address potential biases.
- We prioritise diversity and inclusivity in our data sets and AI training processes.

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4. Human Oversight of AI Output
- Accuracy Checks: For research and other critical tasks, AI-generated output is reviewed and verified by human experts to ensure accuracy, reliability, and relevance. This human oversight helps us maintain the highest standards of quality and trustworthiness in our work.
- Decision-Making: Where AI is used to support decision-making, human oversight is applied to ensure that final decisions are fair, ethical, and aligned with our values.

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5. User Rights and Control
Under the laws of England and Wales, users have the following rights regarding their data:
- Access and Correction: Users have the right to access, correct, or delete their personal data used by our AI systems, including data processed by third-party applications or supplier-provided services.
- Opt-Out: Users can opt out of AI-driven features or data collection at any time by adjusting their preferences in their account settings or contacting us directly.
- Human Oversight: Where appropriate, we ensure human oversight is available to review AI-driven decisions, including those made by third-party tools or supplier-provided services.

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6. Security and Data Protection
- We implement robust security measures to protect data used by our AI systems from unauthorised access, breaches, or misuse, in compliance with the UK GDPR and the Data Protection Act 2018.
- All AI systems, including third-party applications and supplier-provided services, are regularly tested and updated to ensure they meet the highest security standards.
- We ensure that third-party AI providers and suppliers adhere to strict data protection and security protocols.

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7. Ethical AI Principles
Orson Corporate Limited adheres to the following ethical principles in the development and deployment of AI technologies:
- Accountability: We take responsibility for the outcomes of our AI systems, including those provided by third-party applications or suppliers.
- Privacy: We prioritise user privacy and data protection, ensuring third-party tools and supplier-provided services comply with our standards.
- Transparency: We are open about how AI is used on our platform, including the use of third-party tools and supplier-provided services.
- Fairness: We ensure our AI systems treat all users equitably, regardless of whether they are proprietary, third-party, or supplier-provided.
- Sustainability: We aim to minimise the environmental impact of our AI technologies.

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8. AI Failure and Accountability
We recognise that AI, like any technology, is not infallible and can be prone to errors or failures. To address this:
- Backup Systems: We have established backup systems and manual processes to ensure continuity of service in the event of AI failure. These systems are designed to minimise disruption and maintain service quality.
- Monitoring and Testing: We continuously monitor and test our AI systems to identify and address potential issues before they impact users.
- Accountability: In the event of an AI failure, we take full responsibility for resolving the issue and mitigating any impact on users. We will communicate transparently with affected users and provide timely updates on the steps being taken to address the problem.
- User Support: If an AI failure affects your experience, please contact us immediately so we can assist you and ensure the issue is resolved as quickly as possible.

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9. Compliance with Laws and Regulations
We comply with all applicable laws and regulations governing the use of AI in England and Wales, including:
- The UK General Data Protection Regulation (UK GDPR).
- The Data Protection Act 2018.
- Other relevant legislation, such as the Equality Act 2010, to ensure non-discrimination in AI-driven decisions.
 

Our AI systems, including third-party applications and supplier-provided services, are designed to align with international standards and best practices.

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10. Updates to This Policy
We may update this Online AI Policy periodically to reflect changes in our practices, technologies, or legal requirements. Any updates will be posted on this page, and users will be notified of significant changes. However, due to the rapid evolution of AI technology, we acknowledge that it may not always be possible to immediately reflect every change in this policy.

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11. Contact Us
If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us at:
 

Orson Corporate Ltd. 

85 Great Portland Street, First Floor, London W1W 7LT

Email: info@orsoncorporate.co.uk 

Phone: 0207 856 0317 

For further information about your rights under the GDPR and UK law, you can visit the Information Commissioner’s Office (ICO) website. 

By using our website, you acknowledge that you have read and understood this Online AI Policy. Thank you for trusting Orson Corporate Limited.